We all know that it isn’t a good idea to put ourselves in a situation where one customer can absolutely make or break our business. There’s a reason why every small business guide will contain some variation of the “don’t put all of your eggs in one basket” adage.
But how many eggs can you squeeze into a basket before it actually becomes dangerous? John Warrillow provides an answer to that question in Do You Pass the 15% Test?”
As the title suggests, Warrillow recommends relying on a single customer for no more than 15% of your total business. He bases that figure on his own research and provides an interesting analysis about how much any small business should rely on any single customer.
